Usage and Retention Manager
NMB Bank PLC
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Usage and Retention Manager Job Vacancy at NMB Bank PLC (1 Position(s))
Job Location : Head Office, Hq
Develop and execute NMB customer base management strategy for NMB bank and delivery thereof through various customer value management activities and initiatives.
Analyze customer behavior and create, execute, and monitor direct marketing campaigns that will maximize the customer’s lifetime value through increasing their engagement and growing their revenues/margins.
- Campaign configuration, execution, and monitoring
- Ensuring CVM campaigns drive the base management KPIs (incremental revenue, engagement (Cross sell/Up sell), inactivity management
- Create campaign business case and ensure return on investment on the campaigns.
- Analyze customer data for insights to implement and execute a customer value management strategy to maximize customer lifetime value and the contribution of the customer base to overall services revenue.
- Create/maintain all campaign related documentation
- Usage and Retention Manager at NMB Bank PLC
Knowledge and Skills:
- Strong knowledge on BI tools
- Strong knowledge on Microsoft Excel and other Office packages
- Strong Knowledge on Data Query Language (SQL)
- Numerical and statistical knowledge
- Python/R programming languages
- Strong communication skills
- Commercial awareness
Qualifications and Experience:
- Bachelor’s Degree in Computer Science/Engineering/Finance/Economics/Statistics/Mathematics or related field
- Master’s degree is added advantage
- Three years’ working experience in a similar environment
- Telecom Usage & Retention experience is an added advantage
NMB Bank Plc is committed to creating a diverse environment and is proud to be an equal opportunity employer
Job opening date : 10-Nov-2022
Job closing date : 24-Nov-2022
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