Tanzania Horticultural Association (TAHA)

Tanzania Horticultural Association (TAHA) is an apex member based private sector organization that advocates for the growth and competitiveness of the horticulture industry in Tanzania. Since its inception in 2004, TAHA has been an effective voicing platform for producers, traders, exporters and processors of horticultural products mainly; flowers, fruits, vegetables, horticultural seeds, and spices. The Association safeguards the interests of industry stakeholders and ensures industry issues are well represented within national and international agendas.

TAHA has a total of 705 members, categorized into three groups. Comprehensive members (46) include large producers, exporters and processors of horticultural related products. Allied members (67) include suppliers of agro-inputs and other service providers in the industry including but not limited to development projects, financial and credit providers, consultancy companies, and business development service providers. Associate members (592) include smallholder farmer groups and associations and individuals taking part in horticultural activities. TAHA’s strength is anchored in its wide membership base which has continually expanded across Tanzania mainland and Zanzibar.

TAHA operates two complementary divisions, the Development Division and the Commercial Division. The Development Division comprises of the Association (TAHA). It delivers demand driven services to industry stakeholders. The division coordinates and implements all development projects and programs that address various gaps and challenges from smallholders’ level to national industry issues. Through its developmental activities, TAHA provides highly needed strategic leadership to shape the industry and guide investments and contributions in the sector. TAHA’s commercial division comprises of two independent subsidiary companies, TAHAFresh Handling Ltd and TAHAGreen Ltd, TAHAFresh provides the industry with integrated logistics services including air and sea freighting, trucking, general clearing and forwarding, cargo handling and insurance. TAHAGreen is mandated with production and marketing of orange fleshed sweet potatoes to international and local markets.

TAHA’s commercial division comprises of two independent subsidiary companies, TAHAFresh Handling Ltd and Fresh2Sokoni Ltd, providing complementary industry logistics and retail and other market access services. Due to the perishable nature of horticultural products, both these services are crucial for stakeholders to successfully compete and access markets inexpensively. Commercial operations also provide financial sustainability to TAHA in addition to strengthening quality and reliability across the industry.

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